Categories
SERP

How to update information in Google Knowledge Panel

Suggesting Changes in Google Knowledge Panel

Featured image

As the entity’s representative, if your suggested image is accepted, it takes priority over other images. Your suggested image must be appropriate, represent the topic well, and cannot be an ad. Review Google’s content policy for more details.

To set a featured image:

  1. Find your knowledge panel on Google Search. 
  2. Click Suggest a change to provide a direct URL of the image.
    1. To copy an image’s URL, right-click the image and click Copy image address (wording may vary by browser). Do not share the website URL where the image appears.  
    2. If you have Posts on Google, click Update your featured image.

Image requirements are as follows:

  • Format: Your image URL must end in .jpg or .png 
  • Size: Use an image with a 3:4 aspect ratio that’s at least 1,000 pixels.
  • People: If the knowledge panel is for a person, their face should be clearly visible in the image.
  • Logos: Use .PNG or .SVG file formats. 

Title

The title of a knowledge panel is the first text you see that describes the entire panel, typically the name of a person, place, organization or thing. Titles are generated automatically. We only consider changing a title if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection. 

Subtitle

The subtitle of a knowledge panel is the one-line descriptive text that appears immediately below the title. Subtitles are generated automatically. We only consider changing a subtitle if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection.

If a subtitle change is made, it will cause a new automatically generated subtitle to appear. For example, our systems might determine that someone could be called an actor, director, or writer. Only one of these can appear as the subtitle. If our systems selected “actor,” and we received feedback supporting that this wasn’t the best representative subtitle that would be removed. Our systems would then automatically decide whether “director” or “writer” was the next best subtitle and choose one of those.

We cannot accept or create custom subtitles. For example, someone might submit feedback asking to be described as “actor/director.” We are unable to fulfill such requests at this time. We can only remove a non-representative subtitle and allow our systems to automatically select another one, assuming one is available. If one is not available, no subtitle will appear at all.

Description

Descriptions come from various data sources. Google does not edit descriptions. To have these changed, it’s best to contact the data source listed. In turn, that generally causes the description to change within knowledge panels. It also helps ensure that such descriptions used by others across the web are accurate and up-to-date.

If you have contacted a source but were unable to get a description changed, you can submit feedback explaining your efforts and strong evidence of why the description in your knowledge panel is inaccurate, out-of-date or otherwise non-representative.

If evidence supports action, the description will be removed. You cannot submit a custom description to replace it. Google’s systems will look to see if they can form a description from another source. However, it is more likely that the knowledge panel will have no description at all.

Social profiles

Eligible entities will be able to suggest the addition of new, or edit existing, social profiles. Profiles cannot be reordered.

Other items

Beyond the items above, Google will accept feedback on suggested changes but only act to change or remove them in accordance with our policies. For example, we might not make the change you suggest if it contains inappropriate content, or if we can’t confirm its accuracy.
 
You can provide feedback about “More images” — the images beyond the featured image in a knowledge panel — or items in the “People also search for” section. However, we only act to remove items in these areas if they fail to conform to Google’s policies. We cannot add suggestions or customize these.
 
Some stats in knowledge panels are specific to the type of entity (e.g. a movie’s run time, a schedule for a music festival, or a person’s birthday). You can also suggest changes to these stats. Not all available stats will appear in the knowledge panel.

Categories
SERP

How to Claim Google Knowledge Panel

If you search your name in Google search and found your Knowledge Panel, then you can claim it to verify that it belongs to you.

The verification process is not hard, it contains a simple online form and requires some basic details with a photograph holding your government ID in your hand.

Here is the Quick Process to Claim Your Google Knowledge Panel.

  1. Login to your Gmail account in a web browser (Google Chrome)
  2. Search for your entity (The entity is the name of your brand or influencer).
  3. On the right-hand side of the search engine result page, you will see your Knowledge Panel, now click on the “Claim this Knowledge Panel” link below the knowledge graph. (See below picture)
claim this knowledge panel

As you click on Claim this knowledge panel, a new window will open, now you have to click on “Get Verified

Now answer these questions:

Is (Your Name) the name of the person, organisation, or entity that you are trying to claim? Click on Yes if you are sure that the name of the entity is correct and it belongs to you.

Select the most relevant option: Select I am this person (if you are trying to claim your panel yourself)

Tell us why you are claiming this knowledge panel: In this field, you have to provide a reason that you do you want to claim your knowledge panel, you can write as

"I am the public figure and I would like to inform my followers that this panel belongs to me so that they can follow me easily".

What is your full legal name as shown on government-approved photo identification?: In this field, you have to write your real name (mention in your government ID proof).

Country: Select your nationality

Language: Select the desired language, ie: English

Selfie with ID: Now upload a selfie holding a government ID proof like Aadhar, Voter ID, Passport (upload any one), the text should be visible.

Web Profile: You have to fill any two of your social media profile links, for example my instagram link is https://instagram.com/sunilbutolia and facebook page link is https://facebook.com/sunilbutolia

You also need to upload screenshot of your social media profile, login to your facebook and instagram and take screenshot and upload here, you can upload any two social media profile screenshot.

Now click on checkbox at the bottom and click on Submit button.

Things you will need to Claim your Knowledge Graph.

  • Take a selfie with your valid id proof (anyone in Aadhar, passport, and voter card) in which text should be clearly visible. This will help Google verifying your real identity.
  • Your social media accounts URL which you want to connect with your knowledge graph like Facebook, Instagram, Twitter, etc.
  • Screenshot of your social media profiles, when you are logged in, to prove that you own that account.

After submission of the application form if everything is fine you will get confirmation on your registered Gmail ID as shown below.

Claiming Google Knowledge Panel via the Official Website:

  • Login to Gmail account
  • Search your name in Google
  • Below your knowledge panel, click on Claim this knowledge panel
  • In the new window, click on Get Verified
  • Now you will see the above-mentioned image if there is an official website attached with your knowledge panel. Click on your website domain (as in the above-mentioned picture).
  • Your panel now will be verified if you own that domain name and it is listed in your Google Search Central.
Categories
Digital Marketing SERP

How to Create a Wikipedia Article

I’m Sunil, a professional Wikipedia contributor. You can find many Wikipedia articles written by me about politicians and sportspersons, names can’t disclose here.

Wikipedia is a very popular topic these days, every businessperson and brand wants their own Wikipedia page. because Google loves it and relies on it to show things on Google’s first page especially, in the Google Knowledge Panel section.

If someone has a Wikipedia page then he/she can get Knowledge Panel automatically, without doing anything.

Wikipedia is the world’s largest information portal which is an online encyclopedia, it is very useful to learn biographies of person and to collect information on various subjects.

We can trust Wikipedia because no one can add fake information on its portal, thousands of free volunteers always keep patroling pages to keep ensure all information is verifiable and authentic.

There are some guidelines to have a Wikipedia page because it’s not for everyone

Wikipedia and Wikidata are the main databases from where search engines get information to show rich snippets and knowledge panel. Although it is free to create these pages, it isn’t as simple as you probably think.

It is important to remember that Wikipedia pages need to be neutral and unbiased. This means that you can’t go shouting about how good you or your music are because this will be rejected instantly.

Information needs to be verified by a third-party publisher, a news agency. So you should try and set it up when you have written content about you available on news websites. Getting good press will also help verify your page.

You also need to be notable and have some achievements under your belt that you can talk about objectively. This could be charting music, features with famous artists, or getting far in a talent competition.

People who are enough notable and verifiable can get a Wikipedia page, citation required and acceptable citation should be from a recognized news website, PR websites, paid articles and blog posts are not allowed to cite Wikipedia page.

Today I will tell you how Wikipedia article is written and which types of articles are deleted by Wikipedia immediately.

Not each celebrity gets a Wikipedia page

Wikipedia gives priority to only those individuals who are famous not only at a city level however, Wikipedia only accepts articles from people who are popular for many events at the national or international level. Wikipedia deletes articles of many famous people, places, things instantly or it puts them in a list of deletions and invites other Wikipedia editors to vote the article in order to make it live.

Wikipedia articles are not for?

Wikipedia is not for those who want to be famous by writing their own articles on Wikipedia, no matter how much they have appeared in the news, but also for those who are already world-famous who do not need any fame. Huh.

This is not for those who have come into the limelight due to just one incident, the best example of this is Malayalam actor Priya Prakash Warrier. A single teaser of her grabbed the attention of the whole of India and millions of followers joined her overnight did not get a Wikipedia page till this article was published.

However, his page was not accepted until this article was written on Wikipedia. Similarly, Ashish Chanchlani has 1.5 million subscribers but still does not have a Wikipedia page.

Wikipedia is not a place to argue, where you can write interesting things to debate your favorite issue. You can create a blog or write on a forum like Quora on a topic you like rather than writing unauthentic stories.

Things to keep in mind before creating a Wikipedia article

When you write on a well-known topic, it should not be based on your own likes or dislikes, important information should be available about the subject from reliable sources.

After that we can write a full article about it, if we add half incomplete paragraphs or just its definition then the article has the chance to be deleted. If you have less content to write or the subject is not enough notable then you can merge it with a big article of that subject.

What is page merging?

Why should we create separate pages for similar topics when two identical pages can be merged.

So if you think that you are a very good singer, instead of making your own individual page, you can create your page and redirect it to “List of Indian singers”.

The process to create a Wikipedia article

Creating Wikipedia pages are easy but can be complicated when you are creating for the first time.

If you are satisfied that the topic is notable, then you can start creating a Wikipedia page.

Here you can follow to create one, but please ensure you follow Wikipedia’s notability guidelines.

Make sure you are opening the website in the desktop version website. Because Wikipedia’s mobile website does not support editing articles.

To create a page, first, go to the https://en.wikipedia.org/wiki for the English version of Wikipedia, and https://hi.wikipedia.org/wiki for the Hindi version of Wikipedia.

After this, make sure that you are logged into the website, if not, then log in. The advantage of creating a page after login is that your information will be saved in the history of the page, everyone will know that these changes have been made by you.

Now the search option will appear on the top, type the subject in it. And press on search.

Search for the name/ topic on which you want to create a page in Wikipedia’s search box. If there is not already an article on that subject, then Wikipedia will show a link, (as shown in the link below in the photo named Sunil Butolia). You can write on that subject by clicking on that link. After the article is complete, click “Publish”.

Now you will see the name of your subject written in the red link, which means, the page you want to create has not been created yet.

You can click on the “redlink” to create a new page on that topic. Please ensure you are logged in. If you don’t have an account then create an account on Wikipedia.

Then the editor will open in which you have to fill in all the information related to the subject.

There are two types of editors available to edit the Wikipedia page.

If you have knowledge of HTML Language you can use Source Editor Otherwise you should use Visual Editor. What you write in the Visual Editor is immediately visible to you.

See the menu, there is a pencil sign on the right side.

In the above screenshot, you can see the menu of Wikipedia Editor :

  • From the left, there are undo and redo buttons.
  • Paragraph: to select normal text and headings.
  • Text: choose a bold or italic font.
  • Connection: you can link another Wikipedia page to yours.
  • Cite: this is important, you can cite your sentence or paragraph through a trusted source.
  • Bullets: to insert list.

When you have completed your editing then you can submit it by clicking on the “publish” button. If your article gets approved you will get a notification from Wikipedia.

Here is the detailed video: https://youtu.be/qQtGBaaXt9Q

Categories
Digital Marketing

YouTube for Artists: How To Get Official Artist Channel

The best way to get a Google Knowledge Panel for Artists, get an Official Artist Channel. Previously, you could have created a brand account through Google+ but this has now changed as Google+ has discontinued its services from April 2019. 

Getting an Official Artist Channel (OAC) is a good idea regardless as you will be able to interact with your fans better and do more promotion for your music. All you need to do is polish your profile and upload videos to become eligible. 

Introduction to Official Artist Channels

If you’re an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programs your music catalog on two new shelves, including your music videos, songs, and albums.

Official artist channels offer:

  • Organized content: The Official Artist Channel layout automatically organizes your discography into an album section and your Official Music Videos into a new playlist. For a consistent fan experience across YouTube, you can’t edit these playlists. However, you can place one section above your locked video and album sections to promote anything you like on your Official Artist Channel.
  • Discoverability in search: When your fans search for you on YouTube, they’ll be linked directly to your Official Artist Channel from your watch card on the right side of the screen.
  • Promotional content: Choose what you want to highlight in the dedicated promotional shelf and in the featured video slot.
  • Fan engagement: One verified and official channel where you can directly reach and engage with your fans on YouTube.

Understand OAC eligibility

To be eligible for an Official Artist Channel, make sure you meet the following requirements:

  • Own and operate a YouTube channel that represents one artist or band
  • Have at least 3 official releases on YouTube delivered and distributed by a music distribution partner
  • Have no policy violations on your channel

Get an Official Artist Channel

If you work with a label, digital distributor, or have a partner manager, get in touch with them to get an Official Artist Channel.

Categories
Social Media

Instagram Hashtags are not dead, Manuel Marinari Guide to Superpower Your Account

have you gave up with the instagram hashtags game?

well, I have news for you, don’t do it!
I know I know, I personally didn’t use hashtags myself during 2019, they simply didn’t want to work but latest instagram algorithym updates gave to them a second chance, and they’re great!

hashtags on instagram are back to life during this 2020 and here it’s why and how to use them.

Why

because the organic reach is clearly dead and decreased for everyone, we are talking about less than 5% own audience reached for every posted picture or video, it’s a mix of overpopulation and competition on the platform and greediness by the company trying to push users to buy more sponsored ads. We already experienced this tragic story during 2019 on facebook, It’s a social media life cycle. Follow my guidelines and you can double or even triple for exposure.

How

Not getting enough reach from your Hashtags?
Well if you are stuck using bad hashtag sets, or worse banned hashtags – you won’t appear in hashtags at all. You need to be real here and target Hashtags with the right popularity for your account. Be smart about it and try testing out different hashtag strategies.

  • Only use hashtags strictly related to your picture or your account’s niche
  • Alternate them, a mix of 90 hashtags is perfect. don’t always use same ones
  • Don’t use banned hashtags or too popular words

Let’s go into deep explanation of point number 3!

Popular words or also called “big hashtags” are simply those hashtags with a huge amount of total post count, usually over millions. They’re most of time “banned” or too many instagram users are using them giving 0% chance to your little account to overcome other posts, they won’t help your post to rank up but instead they will rank it down! Only celebrities and very big accounts with millions of followers and likes can hope to rank them.
So, which is the way to use? Avoiding them or more smartly, mixing them with smaller ones.

My Favorite Strategy

My personal favorite is the ladder strategy. It’s about utilizing smaller hashtags to get more exposure, which in return leads to more engagement – helping you rank on the bigger hashtags even at a smaller following.
To make things easier I made an explanation on what hashtag sizes you should use depending on your follower count:

Between 0 and 2.500 followers you should use 75% hashtags (with total post count 5k-250k) and 20% hashtags (with total post count 500k-1mil)

Between 2.500 and 15.000 followers you should use 70% hashtags (with total post count 5k-250k) and 25% hashtags (with total post count 500k-1mil)

Between 15.000 and 50.000 followers you should use 30% hashtags (with total post count 5k-250k), 30% hashtags (with total post count 500k-1mil) and 10% hashtags (with total post count 1mil-10mil)

Between 50.000 and 100.000 followers you should use 20% hashtags (with total post count 250k-500k), 40% hashtags (with total post count 500k-1mil) and 40% hashtags (with total post count 1mil-10mil)

Do you have a hashtag strategy? If not, will you be using the ladder strategy from now on?
Try it guys and let me know in the comments below, you won’t regret it.
This is the best way to avoid sponsored ads and boost your reach to target your ideal audience on Instagram.

About Me

Manuel Marinari 06/08/1989 (31) is an entrepreneur, influencer and social media guru from Milan, Italy based in Taipei, Taiwan.
Sway Society founded in 2017, in Taiwan by Manuel Marinari. The agency drives brands into the world of social media, providing influencer marketing, digital growth and content creation. www.swaysocietytw.com

Manuel Marinari

Sway Squad is the new exclusive high-end social media management by SwaySociety in 2020. A group of talented and certified active influencers helps athletes and public figures all over the world managing, growing and restyling their social profIles.

Categories
SEO Guide

Essential HTML tags for SEO which you should have known

Are you new to SEO then you should know about the HTML tags that are very important in SEO. The search engine considers relevant tags for the user queries. So HTML tags should be used effectively to generate more traffic.

What are  HTML Tags?

HTML tags are used in coding it helps search engine to read the content. These tags are very essential for SEO in acquiring visibility in the search engine.

When a crawler visits your website these HTML tags are useful to determine your content category and the format of the content.

Some tags were also useful to analyse the viewers to your content in search engines. The HTML tags also used in social media channel also.

Will HTML tags be important in 2020?

As we have known that HTML tags influence on rankings has been decreasing in google search engine. Now search engines have updated their algorithm not to use some tags in HTML in the website. Still, there are some tags which make SERP snippets look more attractive and informative.

The following are the essentials tags for SEO

1. Title tag

This tag is the most effective and important to increase your ranking on the search engine. Any search engine needs to your content first to rank your website for this HTML tags plays a crucial role.

The title tag defines the topic, category of your content which helps search engine to rank.

The title tag will be shown like below picture.http://www.leadmirror.com

You must use keywords in your title tag to tell search engine rank for a specific topic.

For example: In the above, Keyword: Keyword Analysis

In the title, tag keyword is added so google ranks our website on top position.

2. Meta description tag

After the title tag, the meta tag is an important element for SEO to rank on the search engine.

The title is the heading of the website and meta tag is the brief description of the content. 

The search engine also considers meta description for ranking your website on top.

In the title tag picture, you can understand the meta description which has SEO and search optimization which is related to your keyword. So the google search engine considers your website has a relevant result.

3. Header Tags

Header tags will be used in the middle of the content to make it easier for the user to read the whole content. Most of the users spend only 15 seconds on the blog or website to read the content.

So headers help the visitors to read the content quickly and effectively.

For example, the user who is reading this blog will be interested in this topic but he may be having less time to cover the topic. So header tags help him to understand the main elements of the tags for SEO.

Here is the hierarchy of header tags:

  • <h1></h1> – usually reserved for content titles.
  • <h2></h2> – highlights the main topic of the title.
  • <h3></h3> – reflects points to the topic.
  • <h4></h4> – supports points <h3>.
  • <h5></h5> – This tag is for supporting points of <h4>.

4. Alt Tags in Images

The Alt tags are added to an image to describe its content. These are important in terms of on-page SEO for two reasons:

  • Alt tag is visible to the users if the image cannot be loaded.
  • Alt attributes useful in on-page SEO which helps the search engine crawler to understand the content because It can’t see images.

5. Nofollow link tag

Nofollow tags are used in the blog or website to tell the search engine that not to consider this link has a backlink for the website.

Actually links added in another website for getting backlinks which help you for increasing authority for your website. Only dofollow links have considered as backlinks. Nofollow links are used to avoid crawler considering as a backlink. 

Nofollow links are also useful for the increasing domain authority of your website. It is also easy to get nofollow links from high authority sites.

6. Canonical tags

The canonical tag is useful for prioritizing your webpage content over a duplicate page.

You may think there are no duplicate web pages. But most of the content will be having duplicate content. The search engine prioritizes the content by this canonical tag. Even your domain is having less authority but adding canonical tag help you in ranking on top.

Categories
SERP

How to Get Google Knowledge Panel for Person

Hello everyone! my name is Sunil Butolia, I am a Digital Marketer and Google Knowledge Panel Consultant and Brand SERP Strategist, live in New Delhi, India. I have helped many Influencers, Celebrities, and Entrepreneurs to get their Wikipedia Page as well as Google Knowledge Panel.

Today, through this article, I will clear all of your doubts about the Google Knowledge Panel.

As I am a digital marketer many followers ask me “How to Get a Google Knowledge Panel?”.

So today I am writing this article to guide you through the process to get a knowledge panel for your personal brand or business on the Google search engine results page. This guide is specially for Person knowledge panel, so you may also interested in “How to Get Google Knowledge Panel for Brand or Business“.

To get verified on Google, first you will need to have your own Knowledge Panel on Google’s search engine result page (SERP) so here’s how you can get it.

Importance of Knowledge Panel

What is the Google Knowledge Panel?

Google Knowledge Graph also called Google Knowledge Panel is a tool provided by Google to give a better search experience to users.

Knowledge Panel gives verified and authentic status on Google search. People like to follow celebrities who have strong presence on the internet, so Google panel gives you strong presence.

Google knowledge graph is a tool which shows most relevant and updated information about the person or brand on search engine result page. Knowledge Panel shows that the business or person has a verified, authentic and trusted entity on Google search.

Knowledge Panels are information boxes that appear on Google‘s first page when someone searches for an entity (people, places, organizations, things). They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web.

Knowledge Panel is shown on the right-hand side of the Google search result page.

Kps have a lot of positive side effects

Adding a knowledge panel for branded searches helps bury the ads on the right side of the search result.  These AdWords ads are typically from your competitors, and generating a KP for your brand pushes these down below the fold, and in many cases, Google ceases to include the sidebar ads altogether.

Additionally, one of the most effective ways to reduce the visibility of negative Google+ reviews in branded search results is to switch Google from showing a local knowledge panel to a brand panel.

A brand knowledge panel does not focus on the local aspects of a business (their address, phone number, hours, and reviews), but rather focus on more important things for a brand – what they do, who their leadership is, what their social profiles are, etc.  You’ll note that the panel for Microsoft shown below does not display any reviews or star ratings.

This is a big win if you’re company is combating negative Google reviews.

Types of Knowledge Panel

There Are Three Main Types of Knowledge Panel

There are three types of knowledge panels: Brand or Company, Person & another is Local listing. Brand panels contain general entity information including social profiles, product descriptions, and the entity’s founding date, among others.

1. Brand or Company Knowledge Panel

Here’s an example of Microsoft’s company knowledge panel.  You’ll notice it shows the company logo, Wikipedia summary, reviews, and a “People also searched for” section.

2. Person Knowledge Panel

Here’s an example of a Person’s Knowledge Panel. Unlike the Brand KP, the Person KP includes a Picture, a Wikipedia summary, personal information, and social profiles.

For a musical artist, it shows released songs and for authors, it shows published books.

3. Local Business Listing or Google My Business – (GMB)

This type of panel is very easy to create and it supercharges local businesses like car-washing shops, barbers, vegetable shops, etc.

Local panels contain locally-focused details including locations, building addresses, Yelp pages, and reviews.

How to Create Google Knowledge Panel?

There are many data sources that can help us to create Google Knowledge Panel, but as we have already mentioned, we can’t create KP directly.

In order to get KP, we have to feed information to Google in the form of Structured Data. It helps Google to collect that data to show the Knowledge Panel.

In this guide, I will explain all available data sources which can help to get the Knowledge Panel.

There are many websites from where Google picks structured data.

Many data sources are scraped, but not all information is displayed

Google frequently scrapes information from online databases, social profiles, and other websites to generate Knowledge Panels.

Here are some data sources we’ve identified that Google relies on to populate KPs:

Wikipedia

Wikipedia is an online encyclopedia.  Google frequently scrapes Wikipedia entries when building the Knowledge Graph.

If someone has a Wikipedia page then he/she can get Knowledge Panel automatically, without doing anything.

Wikipedia is the world’s biggest information portal which is an online encyclopedia, it is very useful to learn biographies of person and to collect information on various subjects. You can learn more to Create a Wikipedia Page.

Wikidata

Similar to Wikipedia, Wikidata is also not for everyone.

Wikidata is a structured database that is maintained by Wikimedia, the same company that runs Wikipedia.

Wikidata is a powerful tool and a database to record entities which useful for the Semantic Web.

But like Wikipedia it’s not for everyone, Wikidata was developed to provide backup support to Wikipedia.

Wikidata is a freely available database website which can be edited by anyone in the world. Google uses its data to generate various Knowledge Panels it also help Google connection between Knowledge Panels.

You just need to create an account on Wikidata then create a new item and fill information in it about the entity.

Glossary of Wikidata terms used:

  • Item It is a page in Wikidata’s main namespace representing a real-life topicconcept, or subject. Items are identified by a prefixed id, or by a sitelink to an external page, or by a unique combination of multilingual label and description.
Datamodel in Wikidata.svg
Glossary of Wikidata terms used
  • Properties It is a descriptor of a value for a particular item. In other words, it is an attribute for an item.
  • Statements are a piece of data about an item, recorded on the item’s page. A statement consists of a claim (a property-value pair such as “Season: Winter” about an item, together with optional qualifiers), supported by optional references (giving the source for the claim).
  • Claim It is simply a statement without references.
  • Value Simply information about an item that explains something about one of its property.
  • Quantifier It is a part of the claim that says something about the specific claim, often in a descriptive way.

Structured Data

Schema markup on a website that gives Google instructions on what the date and text on a page mean.

Schema markups are structured data which helps robots and spiders finding and indexing content available on the internet. They help Google showing results in a structured manner.

You can generate schema markups here: https://jsonld.com/json-ld-generator/ https://technicalseo.com/tools/schema-markup-generator/

Select Person to generate schema markup for Person and select organisation to generate schema markup for business, company or brand.

To get knowledge panel for your business, you can generate schema markup here: http://microdatagenerator.com/generator.html

After generating your schema markup paste it in <head> section on your website or blog.

JSON-LD is the perfect format of schema markup because it’s a future-ready format, so you need to use JSON-ld format.

Google+ Page

Google+ is Google’s social media platform and is used by Google when forming both brand and local KPs. But Google+ has Discontinued its services for public use, its only available for Gsuite users.

Freebase

Freebase is an online database.  It is not as large as Wikipedia, but it is still a large source of structured data.  Freebase entered read-only mode in early 2015, so the database is no longer editable.

YouTube Artist Channel

If you’re an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programs your music catalog on two new shelves, including your music videos, songs, and albums. Learn more to Create YouTube Official Artist Channel – OAC

Spotify

There should have some music released. Learn How to Get Your Music on Spotify.

IMDb

IMDb profiles are a must-have these days for actors and other professional those are a part of the film industry. This type of profile is chargeable and if you were in the cast of a big film then obviously you will get your knowledge panel without doing anything, just add your name to that film’s IMDb cast section.

How to Claim Google Knowledge Panel?

We have written a separate guide on How to Claim Google Knowledge Panel to keep things clear.

Update information in Google Knowledge Panel

We have assembled this topic on Suggesting Changes in Google Knowledge Panel.

Fixing Disambiguation

 Sometimes Google shows your knowledge panel in tinny size on its SERP. In order to view the full-size knowledge panel, we have to click on that tinny knowledge panel. This thing called KP Disambiguation, you can learn more to Fix Knowledge Panel Disambiguation.

Knowledge Panel Frequently Asked Questions and Their Answers

I have created a separate page about Knowledge Panel Questions and Answers to keep things clear.

Have questions? You can ask anything regarding Knowledge Panel on this Twitter thread.

Categories
Hindi SERP

Schema Markup क्या है? और यह SEO के लिए क्यों जरूरी है?

आइये जानते हैं Schema Markup क्या है और इससे वेबसाइट की SEO को कैसे उन्नत बना सकते हैं।

Schema markup

आज के समय में वेबसाइट की SEO को सुधारना और वेबसाइट को गूगल के पहले पेज पर लाना एक चुनौती बन गया है रोज नई नई तकनीकें आ रही हैं और उनको अमल में लाया जा रहा है।

लेकिन जो लोग तकनीक के बारे में नहीं जानते वो कैसे करेंगे? उसके लिए DigitalSpeaker हिंदी में जानकारी उपलब्ध कराते हैं ताकि आप और आपकी वेबसाइट पीछे न रह जाएं।

Schema Markup क्या हैं?

Schema Markup एक तरह के microdata होते हैं जो इसकी ऑफिसियल वेबसाइट schema.org पर पाए जाते हैं।

इन microdata को एकबार किसी वेबपेज पर डालते हैं तो यह सर्च रिजल्ट में उच्चतम गुणवत्ता की जानकारी जोड़ देता है (जिन्हें हम rich snippet भी कहते हैं)

इससे हमें कोई चीज सर्च करने में आसानी और सहूलियत होती है। यह खोज परिणाम को रुचिकर बनाता है।

क्या Schema markup आपकी वेबसाइट की रैंकिंग अच्छी करता है?

यह आपकी वेबसाइट की रैंकिंग पर सीधे रूप से कोई इफ़ेक्ट नहीं डालता है बल्कि rich snippet के जरिये आपका रिजल्ट प्रमुखता से दिखाया जाता है।

जिससे देखने वाला उत्सुकता वश उसपर क्लिक करके आपकी वेबसाइट तक जाता है। यानि इससे क्लिक थ्रू रेट बढ़ता है। जोकि रैंकिंग सुधारने के लिए जरूरी माना जाता है।

Schema किन चीजों के लिए इस्तेमाल होती है। यानि इन चीजों को खोज परिणाम में बेहतर तरीके से दिखाने के लिए schema markup का उपयोग किया जाता है।

  • व्यवसाय व कम्पनी
  • आयोजन
  • व्यक्ति
  • उत्पाद
  • भोजन विधि
  • रिव्यु
  • वीडियो

व्यक्ति के माइक्रोडेटा को वेबसाइट पर डालने से ही गूगलर में प्रसिद्ध व्यक्तियों के नॉलेज पैनल दिखाई देते हैं

गूगल अधिकतर माइक्रोडेटा को विकिपीडिया के लेखों व न्यूज़ वेबसाइट से लेता है। व रिच सनिप्ट्स के रूप में दिखाता है।

Schema markup के जरिये ही रिच स्निपट्स उच्चतम रूप में आपके रिजल्ट को दिखाता है।

व अलग अलग तरह के बॉक्स बनाकर रिजल्ट को उपयोगी बनाता है।

Schema markup को अपनी वेबसाइट पर कैसे इस्तेमाल करें।

Microdata को इस्तेमाल करना

Microdata कुछ टैग्स होते हैं जिन्हें हम अपनी वेबसाइट के html में जोड़ते हैं।

कम्प्यूटर इन microdata टैग्स को आसानी से पढ़ पाता है और वह समझ पाता है कि किस बारे में बात की जा रही है।

इन्हीं चीजों को समझकर गूगल अपने अल्गोरिदम की वजह से उचित रिजल्ट दिखा पाता है।

वेब पर ऐसी बहुत सी वेबसाइट हैं जिनसे आप अपने लिए microdata बना सकते हैं

और उसको कॉपी करने अपनी वेबसाइट पर डाल सकते हैं। जैसे

Microdatagenerator.com

इसके बाद आप गूगल के स्ट्रक्चर्ड डेटा टेस्टिंग टूल की मदद से उस microdata को चेक भी कर सकते हैं।

Categories
Apps Digital Marketing Internet

How to start a podcast to publish audio files?

A podcast is a kind of audio collection where you record in your voice on any subject and release online.

Which anyone in the whole world can hear anywhere.

Audio collection on your favorite subject which you can listen to and download in your home, office and even in the car.

digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically

An audio file available on the Internet that can be downloaded to a computer or mobile that is on your favorite subject and gets updates for new episodes when subscribed.

What are the benefits of a podcast?

It has many advantages. With the advent of internet, the number of such works is increasing

Through podcasts, anyone can communicate their message to the whole world, it is the cheapest and sustainable way to start their own show.

Nowadays, big companies, news channels, radio channels, TV channels, churches and comedians are also releasing shows through podcasts.

There is no format, and there is no time limit, how long an episode should be depends on the podcaster.

Podcasts can also be subscribed, as soon as a new show arrives, the subscriber gets to know.

It is also becoming popular as a means of earning by which you can increase your income manifold by working from home.

  • You can earn by this.
  • It is very easy to record.
  • Starting and use is absolutely free.
  • It can also bring you fame.
  • No one can see you in this, it is only your voice.

How to start a podcast?

All you need is an Android mobile to start a podcast.

In which you install the Android app named Anchor Podcast.

In this, you have to create your account, and give information about the channel.

That is, the name of the channel and on which subject the episodes will be made etc.

You can then record the episode in your own voice and release the episode.

Anchor is a type of aggregator.

That is, after releasing it, there is no need to release your episode from place to place.

How does the channel come on other platforms?

A podcast created at anchor is automatically created on other platforms.

And the released episode gets released automatically on other platforms like Google Podcast, iTunes, Spotify etc.

For this you do not need to do anything separately.

Rather, the anchor itself makes your podcast available on other podcast platforms.

My anchor channel can be heard at: anchor.fm/sunilbutolia.

When I started my podcast I had put only one episode on it, yet my podcast is available on all big platforms.