What is Schema Markup and How to Install it on Your Website

Schema Markup is a machine readable code that tells search engines like Google, what is your webpage about, and what content is available on your webpage. So that Google can better understand your content, and it’s also better to rank your website higher in search engine results page (SERP).

It makes information available on your webpage structured, you can check that structured data using “structured data testing tool”.

How to install Schema Markup on WordPress Website

Schema Markup supports a large number of structured data types. For example Person, Organization, Website, Webpage, newsArticle, techArticle, blogPost and Products.

Here is a sample schema markup for Organization that you can customize according to your needs, it’s responsible to generate Company Knowledge Panel.

Organization Schema Markup

<script type="application/ld+json">
"@context": "",
"@type": "Organization",
    "name": "FAMEPublish", 
"foundingDate": "2020-01-01",
"location" : "New Delhi, India",
        "@type": "Organization",
        "@id": "",
        "url": "",
        "name": "FAME Internet",
"owns" : "Knowledge Panel Agency"
"description" : "FAMEPublish is India's leading news distribution platform formed by Sunil Butolia on 1st January 2020, headquartered at New Delhi, India. It is a wholly-owned subsidiary of FAME Internet. It specializes in creating, distributing, and measuring the distribution of corporate press releases, financial announcements, and multimedia content to media, social platforms, investment communities, and other key audiences in India and around the globe. We are an end-to-end service provider with regards to news and content distribution in India.", 
"sameAs": "",

You can make required changes to above mentioned code and then copy and paste this code on your website right after the first <head> tag and save your theme template. If you are not sure where is the <head> tag then edit your theme and open header.php file, here you can find <head> tag easily.

Person Schema Markup

There is also a person code that is responsible to generate person knowledge panel on Google SERP.

<script type="application/ld+json">
"@context": "",
"@type": "Person",
    "name": "Sunil Butolia", 
"birthDate": "1988-03-01",
"birthPlace" : "New Delhi, India",
"description" : "Sunil Butolia is a digital marketer and founder of FAMEPublish.", 
"sameAs": "",

You can make required changes to above mentioned code and then copy and paste this code on your website right after the first <head> tag and save your theme template. If you are not sure where is the <head> tag then edit your theme and open header.php file, here you can find <head> tag easily.


How to Get Google Knowledge Panel for Brand and Business

What is Company Knowledge Panel?

When you search a company, brand or business name (not a person name) in the Google search, search engine may. show an information box at the right hand side (in desktop) including logo of the company, founder, founding date, headquarter location etc. It called company knowledge panel

Example of Company Knowledge Panel

How to Get Company Knowledge Panel

Getting company knowledge panel is very easy if you follow our guide accordingly. Otherwise many big companies don’t have company knowledge panel yet.

Do you want to have company knowledge panel for your brand or business? Obviously every business in the world eager to have it and curious to know how to get it.

Today in this post I will teach you how to create company knowledge panel on Google search, and you may also be interested in How to Get Google Knowledge Panel for Person

GMB Local Business Listing

If you also want to get company knowledge panel then never create local business listing on Google My Business, because it stops you from getting company knowledge panel.

See example below: my company name “FAMEPublish” has been added to my personal knowledge panel but when someone click on company name in my knowledge panel then user is redirected to local business listing of FAMEPublish.

So this is the disadvantage having local business listing. So try to not create local business listing if you would like to have company knowledge panel.

When someone clicks on FAMEPublish, redirected to local business listing.

So friend now I have removed local business listing from my GMB account and waiting to completely delete it from search results so that I can see my company knowledge panel.

Person Knowledge Panel

First thing always come first, so first try to create your own personal knowledge panel. Once you get your person knowledge panel then you can suggest that you own a company with a supporting link for verification of facts, then Google easily adds company knowledge panel to your personal knowledge panel and then you have both panels😀.

A Lot of Press Release

Press release is very important and crucial for every business these days. It helps boost your business and plays an important role in increasing your online visibility specially on search result page.

Press release powers your knowledge panel.

Sunil Butolia

You can suggest changes to Google if you have press release on good platforms, otherwise Google rejects your suggestions everytime because lack of press.

Google adds information to its search results page that is important and relevant to search users and the information which is publicly available on the internet. So as the business owner it’s your turn to make your information publicly available, so that Google can use it to make knowledge graph (connected information to each other) also called linked data.

Company Listing Websites

There are lot of websites that creates free listing of businesses so try to use them to feed your information to Google in order to have company knowledge panel.

Official Website

Official website is one and only thing that Google gives priority when collects information about your brand or business, so create your website early.

And you should also add company schema markup to your website to provide structured data to the Google.


How to Post on Google Knowledge Panel

What are Google Posts?

As we talk about local businesses, Google Posts allow local businesses to share messages which show up in the local panel on Google search and on Google Maps. They are created within the Google My Business dashboard and appear instantly on the search engine results page.

On the other hand celebrities like actors, singers and sportspersons also get the ‘Post on Google’ feature in which they can post directly on their knowledge panel and show instantly on the search engine results page.

Since this feature is not for everyone so, Google offers it to only selected celebrities those who have claimed their knowledge panel.

Google inform selected people by email on their registered G-mail account. If you also got this type of email then you are able to post on Google.

To check whether you can post on Google or not just sign in to your G-mail account and go to Create A Post

Now if you see screen as mentioned below means you are able to Post on Google.

Watch this video to learn more


Rich Snippets – SEO Guide

Taking too long to show Rich Snippets in Google Search?

First of all, I congratulate you for adding schema markup to your site, it is very useful in many scenarios, and also very helpful for increasing clicks through rate on search results.

Typically, it may take several months for rich snippets to appear in search results. For that, first, make sure that your pages have been added to Webmaster Tools? If this has not happened, it will take more time for Google to appear in the results.

Low quality content on your website

Some content is considered less important and therefore is given less priority depending on the traffic and ranking of your webpage.
Profile pages are generally considered low-quality for Google and other search engines unless they have unique content, with around 200–300 words on the page.

If they are of low quality, it may take months for Google to re-crawl those pages to search for markup. Sometimes you have to update the information on the webpage, only then Google comes back and indexes that page. Although Google has immense resources but is also limited, sites are prioritized according to need and quality.

Low traffic on your website

Schema markup is sometimes unable to show in search results.
Google does not require the schema of all your webpages to be displayed in search results pages, it is very common that if your webpage has schema markup, it does not mean that Google will display it.

Google selects the pages that are more important to show on the search results page. Google ignores low quality and less important pages. Google determines whether your content is useful for users by traffic to your page.
The schema is automatic and the only way to quickly reveal it is to index those pages by searching Google.

If your pages have not been indexed, then Google may have decided not to show them on the search results page, which can have many reasons. It is possible that you have chosen a wrong schema or you have not filled all the information in the schema.

It is true that adding the schema does not mean that Google will display all pages. It all depends on the traffic and CTR of the webpage. For example, if you have 1000 pages on your website and all are updated with schema code, but 21 of them have a lot of traffic, then Google can show all of them or only a few pages on the search results page. Depends on the algorithm that only Google knows.


Add your site to Search Console

To get your website and its content in Googles search engine result page you must add your website into search console designed to crawl and index new and old websites.

Fetch as Google

You can force Google to crawl your website to speed up the crawling, indexing process. Many users forget to use many advanced features of Google Webmaster Tools. Which are very beneficial for many websites, especially if you are trying to crawl pages quickly.

If you want to crawl a page quickly that has not been indexed yet, you can submit that page quickly by submitting it through Google’s fetch feature.

Structured Data Testing Tool

You should check your webpages through Google’s structured data testing tool to see if the schema markup you have added is really working, is there a mistake in it? Sometimes after waiting for a few weeks you come to know that there was a mistake in your code.

The next thing you need to know is that there is no guarantee that Google will actually show rich snippets on SERPs, even though they usually do. In my experience, it takes about 1-3 weeks to show, but this is just an estimate, the sites I implemented the code on were large and established sites that were often crawled.

Check Also: How to Create Google Knowledge Panel

Structured Data Markup Helper

You can check and embed structured data into your webpage through structured data markup helper. It’s a Google tool that is very easy to use and helpful to generate schema markup in microdata format and JSON format from your own webpage content.

Using markup helper

  • first, open the markup helper link, and there you can put a URL from your website it can be a product page or your contact us page
  • then you select which type of schema you want to generate.
  • then select text or image from your webpage and start tagging schema property
  • then it generates schema in microdata and JSON format, you can paste that code to your webpage in any format to get rich snippets in google search result page.

Knowledge Panel Questions and Answers


Here are some frequent questions and answers, come to your mind.

Google knowledge graph is very important tool to be stand out in the crowd and to shows real facts about the searched entity. I was wonder to know how does it works and how to show my own knowledge panel? You can also get your own Google knowledge graph if you qualify below things.

  • People who owns a Wikipedia page can get Knowledge Panel.
  • Product and brand searched thousand times every day can get Knowledge Panel.
  • Famous person like sports person, film star, politician, celebrity gets Knowledge Panel.
  • You should come in the news frequently.
  • You hire a professional like me.

Google collects data automatically from various sources available on the internet to generate Knowledge Panel. When information changes on internet then Google automatically updates it in Knowledge Panel. Google shows a knowledge graph of the same thing on its search results page which is universally true and which is already famous around the world.

Google does not create a knowledge graph of any person or thing by itself, nor can you create it on Google itself, but Google itself shows the information required by picking it up from various websites and arranging it as a knowledge panel on the search results page.

This is an automatic method and as the information on the web changes, Google also changes the information in the Knowledge Panel. Google automatically pulls the necessary information from Wikipedia, Amazon, news website, etc.

After claiming your Knowledge Panel You Can Add Your Basic Information Like Name, Profession, Date Of Birth, City And Profile Picture. You Can Also Add Your Social Media Profiles.

No, Google doesn’t offer to edit description because Google shows description automatically from most relevant search result available on the internet about the subject. Most Knowledge Panel’s description is influenced by Wikipedia articles.

Unfortunately you cannot create your own Knowledge Panel as Google does not provide any tool to create it. But we can add structured data on various websites to let Google collect the necessary information to generate. Knowledge Panel.

Knowledge Panel is automatically generated and cannot be created directly but we can create some databases which are used by Google to show Knowledge Panel. There are few specific ways to create these type of databases. For example, Wikipedia page also helps to get Knowledge Panel.

Yes, but partially! Because Instagram verification depends on many factors like Wikipedia page, news articles in Google, Knowledge Panel just a single factor which is very useful to make you authentic, real, unique and verified in Google search.

Instagram team searches your name in Google to check your presence, if they find your Knowledge Panel, then chances of instagram verification increases.

When someone search your name in Google, they can see an information box at the right hand side of search result page. It sounds good when people see you on first page of Google. It makes you more credible, branded and authenticated without any charge.

It takes 1 week to 4 weeks to start showing Google Knowledge Panel on the search engine results page.

Unfortunately No, since Google does not provide any tool to create it. But there are some tricks to get it done.

Yes, But Partially! Because Instagram Verification Depends On Many Factors Like Wikipedia Page, News Articles In Google, Knowledge Panel Just A Single Factor Which Is Very Useful To Make You Authentic, Real, Unique And Verified In Google Search.

Instagram team searches your name in Google to check your presence, if they find your Knowledge Panel, then chances of instagram verification increases.

If you are able to successfully publish your page on Wikipedia in some way, then your knowledge graph will start showing automatically on Google search results page in 2–3 days. After that, by verifying your knowledge panel, you can add your social media account and other important information to it.

But this is not so easy because according to the Wikipedia policy, no person can create a Wikipedia page about themselves, even if they try to make it, Wikipedia will put it on the list of attention and within 2 days some Wikipedia admin.

It will be deleted by Wikipedia’s portal is not to make itself famous and to promote anything, but on it the pages of those people who have established their identity globally. Once you are able to get your knowledge graph, then you can verify it with Google. The advantage of verifying is that after this you can make changes in it, such as connecting your social media accounts with the knowledge graph. Like I have added to my knowledge graph.

Google collects data automatically from various websites to generate knowledge panel. When information changes on internet Google automatically updates on knowledge panel. Google shows a knowledge graph of the same thing on its search results page which is universally true and which is already famous around the world.

Google does not create a knowledge graph of any person or thing by itself, nor can you create it on Google itself, but Google itself shows the information required by picking it up from various websites and arranging it as a knowledge panel on the search results page.

This is an automatic method and as the information on the web changes, Google also changes the information in the Knowledge Panel. Google automatically pulls the necessary information from Wikipedia, Amazon, news website, etc.

This allows the searcher to get the exact information in an orderly manner on the first page of Google itself. Only the most influential people get the knowledge graph. That is, if you have got a knowledge graph then you will also become an influential person.

There are millions of people in the world by the same name, so the knowledge graph contains the information of the most famous person. Obviously, the person searching will want to find a famous person, this does not confuse the searcher and give him reliable information in a systematic way. It meets at the same place.

When Someone Search Your Name In Google, They Can See An Information Box At The Right Hand Side Of Search Result Page. It’s Great When People See You On First Page Of Google. It Makes You More Credible, Branded And Authenticated.

Knowledge Panel Also Known As Knowledge Graph Is A Tool Provided By Google To Give Better Search Experience To Its Users. It Is An Information Boxes That Appear On First Page Of Google Search Engine Results Page At The Right Hand Side. 

Google Knowledge graph also called Knowledge Panel is a tool provided by the Google to give its users better search experience.

Knowledge panel gives brands and influencers verified and authentic status on Google search. It also helps people to identifying their favorite brand or celebrity.

Google knowledge graph is a tool which shows most relevant and updated information about the person or brand on search engine result page. Knowledge panel shows that the business or person has a verifiedauthentic and trusted entity on Google search.

Knowledge panels are information boxes that appear on Google‘s first page when someone searches for an entity (people, places, organizations, things). They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web.
Knowledge panel is shown at the right hand side of google search result page.

Knowledge Panel is Automatically Generated And Can Not Be Created Directly But We Can Create Database Which Is Used By Google To Show Knowledge Panel. There Are Few Specific Ways To Create These Type Of Databases For Example : Wikipedia Page Also Helps To Getting Knowledge Panel.

That means you can claim your knowledge panel for your personal profile or business profile. After claiming you can change the information shown in knowledge panel.

I have written knowledge panel claiming process in a separate post which you can read on How to claim Google Knowledge Panel?

Your desired question might not have listed on this faq page, So kindly comment with your question. So that I will try to add your question on this page.

That means you can claim your knowledge panel for your personal profile or business profile. After claiming you can change the information shown in knowledge panel.


What is knowledge panel disambiguation? how to fix it

What is disambiguation?

When google does not show panel but shows a tinny infobox in right side panel says “See result about” and when we click on it then it shows full panel, it is called disambiguation link.

We can fix it by sending feedback to Google in following manner.

Hello Google Team,

I would like to know why I don’t get full result when I search for my own graph it’s shows “see results about” on the right panel when someone googles the entity name in google.

Yet this is not the full graph and to obtain the full graph, a user still needs to click on the link above in order to obtain the result.

My point is that I need the full graph to obtain straight from the time when the entity is searched in Google without having to click first on a disambiguity link.

For the avoidance of doubt, the entity has a unique Name, meaning, no one else has the same, so I am not sure where there is still ambiguity.

Thank you.


How to update information in Google Knowledge Panel

Suggesting Changes in Google Knowledge Panel

Featured image

As the entity’s representative, if your suggested image is accepted, it takes priority over other images. Your suggested image must be appropriate, represent the topic well, and cannot be an ad. Review Google’s content policy for more details.

To set a featured image:

  1. Find your knowledge panel on Google Search. 
  2. Click Suggest a change to provide a direct URL of the image.
    1. To copy an image’s URL, right-click the image and click Copy image address (wording may vary by browser). Do not share the website URL where the image appears.  
    2. If you have Posts on Google, click Update your featured image.

Image requirements are as follows:

  • Format: Your image URL must end in .jpg or .png 
  • Size: Use an image with a 3:4 aspect ratio that’s at least 1,000 pixels.
  • People: If the knowledge panel is for a person, their face should be clearly visible in the image.
  • Logos: Use .PNG or .SVG file formats. 


The title of a knowledge panel is the first text you see that describes the entire panel, typically the name of a person, place, organization or thing. Titles are generated automatically. We only consider changing a title if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection. 


The subtitle of a knowledge panel is the one-line descriptive text that appears immediately below the title. Subtitles are generated automatically. We only consider changing a subtitle if feedback is accompanied by strong evidence that our automated systems have not made the most representative selection.

If a subtitle change is made, it will cause a new automatically generated subtitle to appear. For example, our systems might determine that someone could be called an actor, director, or writer. Only one of these can appear as the subtitle. If our systems selected “actor,” and we received feedback supporting that this wasn’t the best representative subtitle that would be removed. Our systems would then automatically decide whether “director” or “writer” was the next best subtitle and choose one of those.

We cannot accept or create custom subtitles. For example, someone might submit feedback asking to be described as “actor/director.” We are unable to fulfill such requests at this time. We can only remove a non-representative subtitle and allow our systems to automatically select another one, assuming one is available. If one is not available, no subtitle will appear at all.


Descriptions come from various data sources. Google does not edit descriptions. To have these changed, it’s best to contact the data source listed. In turn, that generally causes the description to change within knowledge panels. It also helps ensure that such descriptions used by others across the web are accurate and up-to-date.

If you have contacted a source but were unable to get a description changed, you can submit feedback explaining your efforts and strong evidence of why the description in your knowledge panel is inaccurate, out-of-date or otherwise non-representative.

If evidence supports action, the description will be removed. You cannot submit a custom description to replace it. Google’s systems will look to see if they can form a description from another source. However, it is more likely that the knowledge panel will have no description at all.

Social profiles

Eligible entities will be able to suggest the addition of new, or edit existing, social profiles. Profiles cannot be reordered.

Other items

Beyond the items above, Google will accept feedback on suggested changes but only act to change or remove them in accordance with our policies. For example, we might not make the change you suggest if it contains inappropriate content, or if we can’t confirm its accuracy.
You can provide feedback about “More images” — the images beyond the featured image in a knowledge panel — or items in the “People also search for” section. However, we only act to remove items in these areas if they fail to conform to Google’s policies. We cannot add suggestions or customize these.
Some stats in knowledge panels are specific to the type of entity (e.g. a movie’s run time, a schedule for a music festival, or a person’s birthday). You can also suggest changes to these stats. Not all available stats will appear in the knowledge panel.


How to Claim Google Knowledge Panel

If you search your name in Google search and found your Knowledge Panel, then you can claim it to verify that it belongs to you.

The verification process is not hard, it contains a simple online form and requires some basic details with a photograph holding your government ID in your hand.

Here is the Quick Process to Claim Your Google Knowledge Panel.

  1. Login to your Gmail account in a web browser (Google Chrome)
  2. Search for your entity (The entity is the name of your brand or influencer).
  3. On the right-hand side of the search engine result page, you will see your Knowledge Panel, now click on the “Claim this Knowledge Panel” link below the knowledge graph. (See below picture)
claim this knowledge panel

As you click on Claim this knowledge panel, a new window will open, now you have to click on “Get Verified

Now answer these questions:

Is (Your Name) the name of the person, organisation, or entity that you are trying to claim? Click on Yes if you are sure that the name of the entity is correct and it belongs to you.

Select the most relevant option: Select I am this person (if you are trying to claim your panel yourself)

Tell us why you are claiming this knowledge panel: In this field, you have to provide a reason that you do you want to claim your knowledge panel, you can write as

"I am the public figure and I would like to inform my followers that this panel belongs to me so that they can follow me easily".

What is your full legal name as shown on government-approved photo identification?: In this field, you have to write your real name (mention in your government ID proof).

Country: Select your nationality

Language: Select the desired language, ie: English

Selfie with ID: Now upload a selfie holding a government ID proof like Aadhar, Voter ID, Passport (upload any one), the text should be visible.

Web Profile: You have to fill any two of your social media profile links, for example my instagram link is and facebook page link is

You also need to upload screenshot of your social media profile, login to your facebook and instagram and take screenshot and upload here, you can upload any two social media profile screenshot.

Now click on checkbox at the bottom and click on Submit button.

Things you will need to Claim your Knowledge Graph.

  • Take a selfie with your valid id proof (anyone in Aadhar, passport, and voter card) in which text should be clearly visible. This will help Google verifying your real identity.
  • Your social media accounts URL which you want to connect with your knowledge graph like Facebook, Instagram, Twitter, etc.
  • Screenshot of your social media profiles, when you are logged in, to prove that you own that account.

After submission of the application form if everything is fine you will get confirmation on your registered Gmail ID as shown below.

Claiming Google Knowledge Panel via the Official Website:

  • Login to Gmail account
  • Search your name in Google
  • Below your knowledge panel, click on Claim this knowledge panel
  • In the new window, click on Get Verified
  • Now you will see the above-mentioned image if there is an official website attached with your knowledge panel. Click on your website domain (as in the above-mentioned picture).
  • Your panel now will be verified if you own that domain name and it is listed in your Google Search Central.
Digital Marketing SERP

How to Create a Wikipedia Article

I’m Sunil, a professional Wikipedia contributor. You can find many Wikipedia articles written by me about politicians and sportspersons, names can’t disclose here.

Wikipedia is a very popular topic these days, every businessperson and brand wants their own Wikipedia page. because Google loves it and relies on it to show things on Google’s first page especially, in the Google Knowledge Panel section.

If someone has a Wikipedia page then he/she can get Knowledge Panel automatically, without doing anything.

Wikipedia is the world’s largest information portal which is an online encyclopedia, it is very useful to learn biographies of person and to collect information on various subjects.

We can trust Wikipedia because no one can add fake information on its portal, thousands of free volunteers always keep patroling pages to keep ensure all information is verifiable and authentic.

There are some guidelines to have a Wikipedia page because it’s not for everyone

Wikipedia and Wikidata are the main databases from where search engines get information to show rich snippets and knowledge panel. Although it is free to create these pages, it isn’t as simple as you probably think.

It is important to remember that Wikipedia pages need to be neutral and unbiased. This means that you can’t go shouting about how good you or your music are because this will be rejected instantly.

Information needs to be verified by a third-party publisher, a news agency. So you should try and set it up when you have written content about you available on news websites. Getting good press will also help verify your page.

You also need to be notable and have some achievements under your belt that you can talk about objectively. This could be charting music, features with famous artists, or getting far in a talent competition.

People who are enough notable and verifiable can get a Wikipedia page, citation required and acceptable citation should be from a recognized news website, PR websites, paid articles and blog posts are not allowed to cite Wikipedia page.

Today I will tell you how Wikipedia article is written and which types of articles are deleted by Wikipedia immediately.

Not each celebrity gets a Wikipedia page

Wikipedia gives priority to only those individuals who are famous not only at a city level however, Wikipedia only accepts articles from people who are popular for many events at the national or international level. Wikipedia deletes articles of many famous people, places, things instantly or it puts them in a list of deletions and invites other Wikipedia editors to vote the article in order to make it live.

Wikipedia articles are not for?

Wikipedia is not for those who want to be famous by writing their own articles on Wikipedia, no matter how much they have appeared in the news, but also for those who are already world-famous who do not need any fame. Huh.

This is not for those who have come into the limelight due to just one incident, the best example of this is Malayalam actor Priya Prakash Warrier. A single teaser of her grabbed the attention of the whole of India and millions of followers joined her overnight did not get a Wikipedia page till this article was published.

However, his page was not accepted until this article was written on Wikipedia. Similarly, Ashish Chanchlani has 1.5 million subscribers but still does not have a Wikipedia page.

Wikipedia is not a place to argue, where you can write interesting things to debate your favorite issue. You can create a blog or write on a forum like Quora on a topic you like rather than writing unauthentic stories.

Things to keep in mind before creating a Wikipedia article

When you write on a well-known topic, it should not be based on your own likes or dislikes, important information should be available about the subject from reliable sources.

After that we can write a full article about it, if we add half incomplete paragraphs or just its definition then the article has the chance to be deleted. If you have less content to write or the subject is not enough notable then you can merge it with a big article of that subject.

What is page merging?

Why should we create separate pages for similar topics when two identical pages can be merged.

So if you think that you are a very good singer, instead of making your own individual page, you can create your page and redirect it to “List of Indian singers”.

The process to create a Wikipedia article

Creating Wikipedia pages are easy but can be complicated when you are creating for the first time.

If you are satisfied that the topic is notable, then you can start creating a Wikipedia page.

Here you can follow to create one, but please ensure you follow Wikipedia’s notability guidelines.

Make sure you are opening the website in the desktop version website. Because Wikipedia’s mobile website does not support editing articles.

To create a page, first, go to the for the English version of Wikipedia, and for the Hindi version of Wikipedia.

After this, make sure that you are logged into the website, if not, then log in. The advantage of creating a page after login is that your information will be saved in the history of the page, everyone will know that these changes have been made by you.

Now the search option will appear on the top, type the subject in it. And press on search.

Search for the name/ topic on which you want to create a page in Wikipedia’s search box. If there is not already an article on that subject, then Wikipedia will show a link, (as shown in the link below in the photo named Sunil Butolia). You can write on that subject by clicking on that link. After the article is complete, click “Publish”.

Now you will see the name of your subject written in the red link, which means, the page you want to create has not been created yet.

You can click on the “redlink” to create a new page on that topic. Please ensure you are logged in. If you don’t have an account then create an account on Wikipedia.

Then the editor will open in which you have to fill in all the information related to the subject.

There are two types of editors available to edit the Wikipedia page.

If you have knowledge of HTML Language you can use Source Editor Otherwise you should use Visual Editor. What you write in the Visual Editor is immediately visible to you.

See the menu, there is a pencil sign on the right side.

In the above screenshot, you can see the menu of Wikipedia Editor :

  • From the left, there are undo and redo buttons.
  • Paragraph: to select normal text and headings.
  • Text: choose a bold or italic font.
  • Connection: you can link another Wikipedia page to yours.
  • Cite: this is important, you can cite your sentence or paragraph through a trusted source.
  • Bullets: to insert list.

When you have completed your editing then you can submit it by clicking on the “publish” button. If your article gets approved you will get a notification from Wikipedia.

Here is the detailed video:


How to Get Google Knowledge Panel for Person

Hello everyone! my name is Sunil Butolia, I am a Digital Marketer and Google Knowledge Panel Consultant and Brand SERP Strategist, live in New Delhi, India. I have helped many Influencers, Celebrities, and Entrepreneurs to get their Wikipedia Page as well as Google Knowledge Panel.

Today, through this article, I will clear all of your doubts about the Google Knowledge Panel.

As I am a digital marketer many followers ask me “How to Get a Google Knowledge Panel?”.

So today I am writing this article to guide you through the process to get a knowledge panel for your personal brand or business on the Google search engine results page. This guide is specially for Person knowledge panel, so you may also interested in “How to Get Google Knowledge Panel for Brand or Business“.

To get verified on Google, first you will need to have your own Knowledge Panel on Google’s search engine result page (SERP) so here’s how you can get it.

Importance of Knowledge Panel

What is the Google Knowledge Panel?

Google Knowledge Graph also called Google Knowledge Panel is a tool provided by Google to give a better search experience to users.

Knowledge Panel gives verified and authentic status on Google search. People like to follow celebrities who have strong presence on the internet, so Google panel gives you strong presence.

Google knowledge graph is a tool which shows most relevant and updated information about the person or brand on search engine result page. Knowledge Panel shows that the business or person has a verified, authentic and trusted entity on Google search.

Knowledge Panels are information boxes that appear on Google‘s first page when someone searches for an entity (people, places, organizations, things). They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web.

Knowledge Panel is shown on the right-hand side of the Google search result page.

Kps have a lot of positive side effects

Adding a knowledge panel for branded searches helps bury the ads on the right side of the search result.  These AdWords ads are typically from your competitors, and generating a KP for your brand pushes these down below the fold, and in many cases, Google ceases to include the sidebar ads altogether.

Additionally, one of the most effective ways to reduce the visibility of negative Google+ reviews in branded search results is to switch Google from showing a local knowledge panel to a brand panel.

A brand knowledge panel does not focus on the local aspects of a business (their address, phone number, hours, and reviews), but rather focus on more important things for a brand – what they do, who their leadership is, what their social profiles are, etc.  You’ll note that the panel for Microsoft shown below does not display any reviews or star ratings.

This is a big win if you’re company is combating negative Google reviews.

Types of Knowledge Panel

There Are Three Main Types of Knowledge Panel

There are three types of knowledge panels: Brand or Company, Person & another is Local listing. Brand panels contain general entity information including social profiles, product descriptions, and the entity’s founding date, among others.

1. Brand or Company Knowledge Panel

Here’s an example of Microsoft’s company knowledge panel.  You’ll notice it shows the company logo, Wikipedia summary, reviews, and a “People also searched for” section.

2. Person Knowledge Panel

Here’s an example of a Person’s Knowledge Panel. Unlike the Brand KP, the Person KP includes a Picture, a Wikipedia summary, personal information, and social profiles.

For a musical artist, it shows released songs and for authors, it shows published books.

3. Local Business Listing or Google My Business – (GMB)

This type of panel is very easy to create and it supercharges local businesses like car-washing shops, barbers, vegetable shops, etc.

Local panels contain locally-focused details including locations, building addresses, Yelp pages, and reviews.

How to Create Google Knowledge Panel?

There are many data sources that can help us to create Google Knowledge Panel, but as we have already mentioned, we can’t create KP directly.

In order to get KP, we have to feed information to Google in the form of Structured Data. It helps Google to collect that data to show the Knowledge Panel.

In this guide, I will explain all available data sources which can help to get the Knowledge Panel.

There are many websites from where Google picks structured data.

Many data sources are scraped, but not all information is displayed

Google frequently scrapes information from online databases, social profiles, and other websites to generate Knowledge Panels.

Here are some data sources we’ve identified that Google relies on to populate KPs:


Wikipedia is an online encyclopedia.  Google frequently scrapes Wikipedia entries when building the Knowledge Graph.

If someone has a Wikipedia page then he/she can get Knowledge Panel automatically, without doing anything.

Wikipedia is the world’s biggest information portal which is an online encyclopedia, it is very useful to learn biographies of person and to collect information on various subjects. You can learn more to Create a Wikipedia Page.


Similar to Wikipedia, Wikidata is also not for everyone.

Wikidata is a structured database that is maintained by Wikimedia, the same company that runs Wikipedia.

Wikidata is a powerful tool and a database to record entities which useful for the Semantic Web.

But like Wikipedia it’s not for everyone, Wikidata was developed to provide backup support to Wikipedia.

Wikidata is a freely available database website which can be edited by anyone in the world. Google uses its data to generate various Knowledge Panels it also help Google connection between Knowledge Panels.

You just need to create an account on Wikidata then create a new item and fill information in it about the entity.

Glossary of Wikidata terms used:

  • Item It is a page in Wikidata’s main namespace representing a real-life topicconcept, or subject. Items are identified by a prefixed id, or by a sitelink to an external page, or by a unique combination of multilingual label and description.
Datamodel in Wikidata.svg
Glossary of Wikidata terms used
  • Properties It is a descriptor of a value for a particular item. In other words, it is an attribute for an item.
  • Statements are a piece of data about an item, recorded on the item’s page. A statement consists of a claim (a property-value pair such as “Season: Winter” about an item, together with optional qualifiers), supported by optional references (giving the source for the claim).
  • Claim It is simply a statement without references.
  • Value Simply information about an item that explains something about one of its property.
  • Quantifier It is a part of the claim that says something about the specific claim, often in a descriptive way.

Structured Data

Schema markup on a website that gives Google instructions on what the date and text on a page mean.

Schema markups are structured data which helps robots and spiders finding and indexing content available on the internet. They help Google showing results in a structured manner.

You can generate schema markups here:

Select Person to generate schema markup for Person and select organisation to generate schema markup for business, company or brand.

To get knowledge panel for your business, you can generate schema markup here:

After generating your schema markup paste it in <head> section on your website or blog.

JSON-LD is the perfect format of schema markup because it’s a future-ready format, so you need to use JSON-ld format.

Google+ Page

Google+ is Google’s social media platform and is used by Google when forming both brand and local KPs. But Google+ has Discontinued its services for public use, its only available for Gsuite users.


Freebase is an online database.  It is not as large as Wikipedia, but it is still a large source of structured data.  Freebase entered read-only mode in early 2015, so the database is no longer editable.

YouTube Artist Channel

If you’re an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programs your music catalog on two new shelves, including your music videos, songs, and albums. Learn more to Create YouTube Official Artist Channel – OAC


There should have some music released. Learn How to Get Your Music on Spotify.


IMDb profiles are a must-have these days for actors and other professional those are a part of the film industry. This type of profile is chargeable and if you were in the cast of a big film then obviously you will get your knowledge panel without doing anything, just add your name to that film’s IMDb cast section.

How to Claim Google Knowledge Panel?

We have written a separate guide on How to Claim Google Knowledge Panel to keep things clear.

Update information in Google Knowledge Panel

We have assembled this topic on Suggesting Changes in Google Knowledge Panel.

Fixing Disambiguation

 Sometimes Google shows your knowledge panel in tinny size on its SERP. In order to view the full-size knowledge panel, we have to click on that tinny knowledge panel. This thing called KP Disambiguation, you can learn more to Fix Knowledge Panel Disambiguation.

Knowledge Panel Frequently Asked Questions and Their Answers

I have created a separate page about Knowledge Panel Questions and Answers to keep things clear.

Have questions? You can ask anything regarding Knowledge Panel on this Twitter thread.