What is digital marketing

Digital Marketing Definition

Digital marketing is any form of marketing products or services using electronic devices. Digital marketing can be done both online and offline.


The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.

The 7 big categories of online marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)/ Google Ad Words
  6. Google Analytics
  7. Affiliate marketing
  8. Email marketing

Common Career Paths for Digital Marketers

Digital Marketing Average Salary in India

Digital marketing manager average annual salary in India – The average pay for a Digital Marketing Manager is Rs 412,492 per year. Most people move on to other jobs if they have more than 10 years’ experience in this field. Experience strongly influences income for this job. The highest paying skills associated with this job are Web Marketing, Strategic Marketing, Web Design, Online Marketing, and Social Media Optimization.

Digital Marketing Manager in Gurgaon, Delhi Salary – A Digital Marketing Manager in Gurgaon, Delhi earns an average salary of Rs 610,419 per year. People in this job generally don’t have more than 10 years’ experience.

What is involved in digital marketing?

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

What is the job of digital marketing?

Educational requirements can vary according to the position; however, digital marketers, in general, work to initiate effective marketing campaigns online. A career in digital marketing typically involves using social media search engine optimization (SEO) in order to sell products, brands or ideas.

What do you mean by digital marketing?

Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

I have written separate article for benefits of digital marketing to encourage you to learn digital marketing.

What is digital marketing
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